What type of business owner are you? No, not what type of business do you own, but what type of business owner are you?...
All sales start with a simple conversation and are executed when a need is met, and trust is assured. The Book Yourself Solid Sales Cycle helps us start the trust-building process and allows us to systematically, automatically, and authentically move the relationship forward.
If you’re good at making friends, you’ll be good at making sales.
Sales is often a confronting subject for many of us, but as I mentioned above, the sales conversation is just that – a conversation. If you can talk to people, you can make a sale for the betterment of the person that is buying your product or service. It’s not about manipulation or coercion.
To design a Sales Cycle for your business, you must first establish your 5 Part Foundation and your 6 Part Trust-Building Process. Combining these two exercises will give you a Sales Cycle that will attract more clients than you can handle, even if you hate marketing and selling.
It’s crucial to have a solid foundation before actually designing a sales cycle. To build a foundation that will give you rock-solid security, you must clearly and concisely identify the who, what, where, when, why, and how. This will ensure that the offers you’re making in your 6 Stage Sales Cycle Process are right on target.
In creating a sales cycle, you’ll design a step-by-step way to ease your potential clients from the first stage – getting them to your website – to the end-stage, your highest price-point product, program, or service, building trust every step of the way.
There are many ways to build trust with your potential clients and ease them toward purchasing your higher price point offerings. Use your imagination and creativity to tailor your sales cycle to what works best, feels most natural, and resonates most with you. This can be done in a 3-stage process or a 15-stage process. It’s really up to you, but I’ve found through experience and research that a 6-stage cycle at a minimum is most effective.
The key is to remember that all of your marketing is about getting your message out to those who most need, and will most greatly benefit from, your services, products, and programs. It’s about connecting with your potential clients to develop and deepen genuine relationships based on trust.
Understanding and incorporating this philosophy into your marketing makes the sales process easy, relaxed, and wildly successful.
Become a Book Yourself Solid® Professional and deliver the proven business development framework directly to your clients.
We love to hear from you (we really mean that). Talking to the people we serve is the most important thing we can do all day. So get in touch with us via email or using the message box here, and we’ll be right with you.