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There are 3 types of business owners. Which type are you?

What type of business owner are you?

No, not what type of business do you own, but what type of business owner are you?

Over the past decade, helping entrepreneurs get booked solid, I’ve found that there are 3 different types of business owners.

  1. Opportunity Seekers — People who think affiliate programs, one big joint venture score, or the latest technology will make them millions.
  2. Dabblers — People who consider themselves in business because they are incorporated. They have an idea of what they want to do and try a little of this and that but don’t get much done. And certainly don’t get up to big things.
  3. Business owners in pursuit of mastery — These are the very same business owners who understand that there are no “3 Simple Steps” to anything that makes your name in the world or puts you at the head of the class. The business owners that actually succeed and understand that doing anything real in business takes time, dedication, and a long-term, non-reversible commitment to life-long learning, self-reflection, and the pursuit of mastery.


Without passing judgment… I wonder, in which category of business owner do you fall?

Of course, no matter what type of business owner you are, an opportunity seeker, dabbler, or a master, you want:

  • More Clients.
  • Increased revenue and profits.
  • The ideal lifestyle of freedom, flexibility, and financial security.


But, and I say this with respect, only one kind of business owner gets this—those in pursuit of mastery. The type of business owner who is working with us in the Associate Training Program.

If you are serious about booking yourself solid and you are ready to focus on the most profitable, revenue-generating actions needed to expand your business, wealth, and productivity, we want you in the Training Program.

If you’re an opportunity seeker or dabbler, I respectfully request that you don’t apply for the Associate Training Program.

We only want to serve those in pursuit of mastery. I don’t care how much you’re willing to pay for “3 Simple Steps.” They don’t exist, so you can’t have them, and since they don’t exist, we won’t sell them.

If you’re really serious about completely mastering every aspect of entrepreneurship, ATP might be right for you. Check it out here.

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