A certified Institute of Leadership and Management coach, Annie has combined her corporate coaching experience with specialist Book Yourself Solid Professional sales training and her 9 years of running STITCHFINITY to create HUSTLEwell – a range of coaching programmes and business services to help new craft business owners to build a rock solid business foundation, grow their sales and feel more joy in their business.

HUSTLEwell works with craft business owners (which could range from makers, to shop owners, to craft kit producers) who have set up in the last one to three years and are seeking to improve their confidence in their business skills – anything from identifying a target market, to how to write the perfect email.